This peculiar app cured my doomscrolling (and repa...

We did it, we cured boredom. Humanity now has an countless dashing river (do not let anybody ever let you know it is only a trickling stream) of low cost dopamine hits which have all however eradicated the clean areas in a day.

Your browser is taking greater than half a second to load? I guess you are already 4 swipes down the

TikTok

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. Coworker droning on throughout a gathering that positively may’ve been an electronic mail? You have already all caught up on who went on spring break the place. There are a myriad of rabbit holes I may dash down to specific all types of despair on the notion, however as a substitute, I might fairly let you know concerning the one I stumbled down that might imply hope for us all.

Sarcastically, the sunshine on the finish of the tunnel got here to me in a TikTok message. An expensive pal — who has essentially the most uncanny expertise of discovering diamonds within the roughest of locations (I couldn’t ask for a greater thrifting companion) — all the time manages to share essentially the most niched-down media with me. She not too long ago despatched a thread that had gone viral: the actual Substacks that some TikToker had been studying that week.

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Substack, the unlikely hero

And the rationale life is immediately whimsical once more

Substack is a web-based platform and group of writers, journalists, poets, and creators of all types to publish and presumably even monetize their content material, which could be despatched on to their viewers’s emails. It’s like bloggers made their very own social media platform — which is precisely what they did. The house feed is paying homage to

X
(previously Twitter), with a timeline of content material, pictures, and, most significantly, sneak peeks of full posts. If it piques your curiosity, you possibly can click on on an excerpt in your feed to learn the remainder of the written put up.

After tooling round and rapidly getting my bearings, the algorithm rapidly obtained its personal about my studying haunts. While you first make a Substack account, it prompts you to pick out the matters you are keen on.

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Historical past and philosophy? Examine. Well being and wellness? I am there. Popular culture? I really opted out for as soon as — I am tailoring this app to be like my very own private library, serene meadow, and beachside escape, thanks very a lot.

All of a sudden, I used to be gently bombarded with essentially the most considerate hopecore. I had cultivated a feed of content material that was uplifting, instructional, and — a lot to my delight — extremely poetic and eloquent. It made a former English main in me really feel like I used to be again within the USC Humanities constructing strolling to British Romantic Lit.

Persistence, expensive reader

No, severely. Substack has the ‘feed’ component of the quick-hit dopamine littered feeds you discover on X, Instagram, and TikTok, however you open the app with the intention of studying one thing long-form. Persistence and curiosity are the landlords, and for those who aren’t keen to pry your consideration span open for greater than 4.5 seconds, you will signal your individual eviction discover.

Substack is a spot to hone in on one or two particular items of content material and be current with them. I am speaking about sitting with these Substacks like your dad used to with the morning paper — steaming black espresso in his mug — earlier than the day started.

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I’ve discovered 4 or 5 favorites thus far — the War Kitchen Substack sitting stoically on the very best pedestal. I had been following it on Instagram for years, however I used to be ecstatic to see the remainder of the iceberg by means of studying its long-form content material. Speak about a espresso companion.

Opening a Substack grabs my consideration and focuses it on one topic for the following jiffy — the antithesis of the scroll. Extra importantly, it is a topic I consciously selected fairly than the whirlpool of mind rot, miserable information, and unrelatable influencers.

Substack is a acutely aware social media app. It acts as a residing library, not one million voices vying to your well-worn consideration.

Can I write on Substack?

The display screen is your oyster

It is fully free to make your individual Substack account and get writing. I’ve associates and colleagues who write their very own private essays every time they really feel prefer it, and others who as a substitute use it as a publication to maintain their long-distance associates knowledgeable about their lives.

Some creators select to paywall a few of their content material, however that does not imply it’s a must to pay something. Nonetheless, if you need entry to all their content material, you possibly can subscribe to particular person Substacks and select between their fee tiers.

One thing I believe the platform did effectively was letting writers hold many of the cash — round 90% minus credit card fees.

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How do I discover Substacks to learn?

You most likely know creators on there already

Substack / Pocket-lint

Substack has gained substantial traction since its launch in 2017. There are over 20 million active users monthly, and has not too long ago surpassed 5 million paying subscribers. If the ‘hundreds of thousands’ discuss hasn’t satisfied you {that a} long-form content material platform is prospering proper alongside giants TikTok and Twitter, I might advise you to hop on the app your self and see if sparks fly.

All these numbers to say, a few of your favourite content material creators on different social media platforms might very effectively have already got their very own Substacks. Like my favourite War Kitchen Instagram account did, my favourite content material creator, Kyle Prue, launched his personal satirical Substack. Seek for your favourite influencers and see if their writing seems, too.

Nonetheless, do not write off Substack’s algorithm. Simply since you want extra endurance to learn the content material doesn’t suggest you will want it to search out it. Who is aware of, you may be impressed to write down your individual put up. As a author myself, I urge you to place pen to paper (err, fingers to keys?) and see what spouts out — you may simply shock your self.

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