Google is reportedly getting again into movie and TV with a tech-friendly manufacturing initiative

Google plans to start out producing its personal movies and tv exhibits through a “manufacturing initiative” known as 100 Zeros, Business Insider reports. The corporate is working with Vary Media Companions, a expertise administration and manufacturing firm, to establish tasks that attraction to youthful audiences and will “promote a optimistic view of [Google’s] merchandise.”

In addition to the plain alternative for product placement, the bigger objective of the initiative is to fund tasks which have a optimistic view of expertise, and to get the inventive trade focused on utilizing Google’s merchandise. Immersive View, Google’s 3D aerial scans featured in Google Maps, could possibly be a instrument it pushes, Enterprise Insider writes. Veo 2, Google’s AI video mannequin, looks as if a pure candidate, too. Whichever approach the corporate goes, 100 Zeros already has a film below its belt: The initiative reportedly helped pay for the advertising and marketing for the indie horror film Cuckoo.

When Engadget reached out to Google for remark, the corporate shared the X post under, confirming that 100 Zeros is not a studio, however was created to assist filmmakers incorporate XR and AI into their productions:

This isn’t a brand new studio, it’s an initiative pushed by our Platforms & Units crew which incorporates Android. We’re working with Vary to help the inventive group in integrating cutting-edge applied sciences and platforms, like XR and AI, into their filmmaking.

— Information from Google (@NewsFromGoogle) May 5, 2025

Google has some expertise within the leisure trade by way of its defunct YouTube Red Originals program. When YouTube first launched YouTube Crimson, the subscription service now known as YouTube Premium, it did so alongside a slate of unique content material that includes notable YouTube expertise. This system produced quite a few exhibits and movies, together with well-liked sequence that discovered houses on other streaming services, like Cobra Kai, however by no means grew to become a real competitor to Netflix.

100 Zeros would not sound like one other YouTube Crimson, and as a substitute, a extra conventional play to make unique content material and promote it to different distributors — simply with a probably Google-y taste.

Replace, Might 5, 3:30PM ET: This text was up to date with a social submit from Google confirming the existence of its new manufacturing initiative.

This text initially appeared on Engadget at https://www.engadget.com/leisure/tv-movies/google-is-reportedly-getting-back-into-film-and-tv-with-a-tech-friendly-production-initiative-185138762.html?src=rss

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