Abstract
- Amazon Prime Video mechanically moved subscribers to ad-based tier in 2023 and charged $3 additional to take away advertisements.
- Subscribers reacted negatively to Amazon’s resolution however new knowledge suggests nearly 90% of customers are advantageous with advertisements.
- Peacock introduces every day video games and “Cannot-Miss Clips” function on its cellular app, mimicking NY Occasions’ video games app.
By now, just about each streaming service (with the notable exception of Apple TV+) has some kind of ad-supported choice. Nonetheless, customers should opt-in to those subscriptions, and streamers like Netflix, Max, Disney+ and extra have been in a position to efficiently lure subscribers to those money-making tiers with decrease subscription costs. Nonetheless, again in 2023, Amazon Prime Video tried one thing utterly totally different when it got here to transferring customers to an ad-supported tier. As a substitute of introducing a less expensive tier with advertisements, they mechanically moved each single subscriber to their ad-based tier, and introduced that those that did not wish to see advertisements must begin paying $3 extra for the privilege within the new yr.
As you may anticipate, response to this was overwhelmingly unfavorable, with indignant subscribers threatening on-line to cancel the service over the change. And whereas some customers might certainly have unsubscribed to Amazon Prime Video because of this variation, it appears to be like just like the overwhelming majority of those that stayed are simply advantageous with watching advertisements, as new knowledge from Digital I means that the service now has almost 90% of customers on its ad-supported tier, greater than Netflix, Disney+ and Max mixed. And whereas there are some questions on how a lot customers of the bigger Prime service use the included Prime Video add-on, plainly, at the very least based on this knowledge, Amazon’s controversial transfer in 2023 has paid off.
It is in all probability too late for Netflix or any of the opposite streamers to do one thing comparable (and I am unable to think about Apple including advertisements to their service on this means), however it simply goes to point out that whereas there was loads of backlash to this transfer initially, it in the end labored out very properly as extra customers are watching advertisements on Prime Video than wherever else, which definitely is making Amazon a ton of money.
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Peacock advertisements video games and “Cannot-Miss Clips” to cellular app
Nice choices for once you’re bored at work I assume
Peacock
Seemingly taking a web page from Netflix, Peacock has launched a number of new options for its cellular app which can be geared toward getting customers to do extra than simply stream content material. First up is a every day video games hub that features puzzles, trivia, and themed “prediction” video games tied to particular exhibits. The inclusion looks like an effort to deliberately mirror the success of the New York Occasions’ video games app, which has turn into one thing of a popular culture phenomenon.
And in the event you do not feel like booting up a streaming app to play video games, Peacock has additionally launched a brand new feed referred to as “Can’t-miss Clips” that features quick video segments from fashionable exhibits in a TikTok-style scrollable feed.
These new options can be found now within the Peacock cellular app for individuals who wish to test them out and do one thing apart from watch a present or film on a streaming app.

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Plus a brand new deal on Sling TV, The Final of Us will get an element 3 and extra.
The Google TV Streamer lastly will get a good low cost
The Chromecast substitute may simply be price choosing up at this worth
In his review of the Google TV Streamer, TV reporter Anthony Marcusa described it as “a powerful machine designed to help those that try to make sense of plenty of titles from plenty of totally different providers.” and praised the machine’s clear aesthetic and ease of use. Nonetheless, his most important problem with the machine was its $100 worth level, which he did not suppose was justified, particularly contemplating how cheap the TV Streamer’s predecessor, the Google Chromecast was.
Nonetheless, it appears to be like like good issues come to those that wait, because the Google TV Streamer is now on sale for $80, its lowest worth seen because the machine went on sale final yr. When you’ve been interested by snagging one in every of these, it appears to be like like the very best time to take action is true now so you’ll be able to snag that candy, candy 20% financial savings.

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Pacific Rim collection is formally coming to Prime Video
Nice information for mecha and kaiju followers (so principally, me)
Lionsgate
Bringing it again to Prime Video for our last bit of stories this week, Variety stories {that a} live-action Pacific Rim prequel collection is now in growth for the Amazon-owned streamer because of a deal struck between lead studio Legendary Tv and Amazon MGM Studios.
That is really the second streaming vacation spot for the franchise as Netflix produced an animated spin-off collection referred to as Pacific Rim: The Black which ran for 2 seasons between 2021 and 2022 earlier than being canceled.
Hopefully the Amazon-produced present lasts a bit longer, as there are tie-in movies reportedly on provide as properly if the collection does properly.

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