Abstract
- Rumored iPhone 17 design modifications appear underwhelming, with no main overhaul anticipated this 12 months.
- A thinner iPhone 17 Air is probably not mandatory and will result in compromises like diminished battery life and sturdiness.
- Apple’s sluggish progress in delivering AI options and minor battery/digicam updates could not make the iPhone 17 lineup thrilling.
Apple arguably makes among the finest and most dependable smartphones available on the market. With
Samsung’s Galaxy S25
sequence now behind us, focus is starting to maneuver to the Cupertino large. As normal, Apple is predicted to unveil a brand new era of its flagship iPhone lineup later this 12 months.
This 12 months’s iPhone 17 sequence is rumored to
bring significant changes
to a product line that, frankly, has began to really feel a bit repetitive over the previous few years. And like clockwork, leaks concerning the upcoming iPhones are already circulating, giving us a glimpse at what may be in retailer when Tim Prepare dinner takes the stage this fall.
However regardless of all of the rumored modifications, I am discovering myself much less excited than normal concerning the iPhone 17 lineup.
Associated
Apple’s iPhone 17 Air seeks to redefine the future of the phone
The iPhone 17 Air is shaping as much as be the slim smartphone Apple wished it launched a decade in the past.
5
The rumored design modifications really feel underwhelming
It isn’t the improve I hoped for this 12 months
It has been greater than 4 years since Apple made any main design modifications to the iPhone. Certain, the iPhone 12 launched straight edges, the iPhone 15 Professional introduced a titanium construct, and the iPhone 16 added a vertical digicam setup together with a new Camera Control — however nothing has felt actually groundbreaking in a very long time.
And as soon as once more, rumors recommend that Apple is not planning a significant design overhaul this 12 months both. Based on various leaks, the baseline iPhone 17 will retain the identical vertical digicam structure seen on the present iPhone 16 and iPhone 16 Plus. The iPhone 17 Professional and Professional Max, then again, are rumored to function a brand new rectangular digicam module that is bigger than the present sq. setup on the Professional fashions.
Apple can be anticipated to change up the construct supplies this 12 months, reportedly moving away from titanium and going with a half-glass, half-aluminum design. In fact, nothing is last, and issues might nonetheless change earlier than launch. But when the iPhone 17 Professional seems to be something just like the leaked renders, it is shaping as much as be one other underwhelming design refresh that seems like change for the sake of change.

Associated
Apple’s iPhone 17 is taking shape, and it looks a lot like a Google Pixel
We’re nonetheless a couple of months away from the formal unveiling of Apple’s iPhone 17 sequence, however the rumor mill is already churning – here is what we all know.
4
A thinner iPhone is not what we’d like
It’d even make issues worse
Apple is reportedly dropping the “Plus” mannequin this 12 months in favor of a brand new iPhone 17 Air. This mannequin is predicted to be the thinnest iPhone ever, concentrating on customers who need an ultra-portable, light-weight gadget. Leaks have already given us a glimpse of simply how slim the iPhone 17 Air may be — and to be honest, it does look fairly spectacular. However I do not actually suppose a slimmer iPhone is what we’d like proper now.
The truth is, I might argue that thickness is the least of the iPhone’s issues lately. And if this skinny profile comes at the price of battery life, then we actually must rethink whether or not this mannequin is sensible. Slim telephones usually include different compromises too, like diminished sturdiness and downgraded {hardware} in comparison with different fashions in the identical lineup.
Sure, I do know the “slim smartphone” development is choosing up this 12 months, with even Samsung rumored to be asserting the Galaxy S25 Edge quickly, however I nonetheless have my doubts. I am going to admit, once I tried out Tecno’s ultra-slim phone at MWC 2025, it did blow my thoughts with how skinny it was. But when that thinness comes on the expense of actual usability, then I do not suppose the iPhone 17 Air is for me.

Associated
My 4 doubts about the iPhone 17 Air
It may be good, however it may additionally be an costly compromise.
3
Apple’s huge AI pitch nonetheless hasn’t proven up
I am not shopping for into the hype once more
AI options are a giant deal in smartphones in 2025. Google has been advertising and marketing its Pixel telephones virtually solely round useful AI instruments, and Samsung’s Galaxy S25 sequence additionally leans heavily on AI-powered features. Apple, then again, nonetheless hasn’t delivered a lot on this space.
When Apple introduced the iPhone 16 sequence final 12 months, it promised an extended checklist of Apple Intelligence options, together with a extra conversational model of Siri and deeper app integration. However months later, most of these features still haven’t arrived — and it does not seem like they’re coming anytime quickly both.
So if Apple plans to hype up the iPhone 17 with much more AI options, I am unsure if I am going to purchase into it as soon as once more. I first must see the options the corporate already promised final 12 months to truly present up earlier than getting enthusiastic about any new ones.

Associated
Apple is losing the AI race and might never recover
Apple might need already fallen too far behind to make up the hole.
2
Battery and digicam updates sound minor once more
Nothing that seems like a significant leap
One of many areas the place iPhones have persistently lagged behind Android telephones is battery life. Whereas the iPhone 16 Professional delivered first rate efficiency on this space, it nonetheless does not evaluate to Android rivals just like the Galaxy S25 Extremely and OnePlus 13, each of which additionally assist a lot quicker charging speeds.
Apple is rumored to extend the charging pace to 35W with the iPhone 17 fashions, however that is nonetheless slower than what many Android gadgets already provide.
As for the digicam upgrades, it does not seem like Apple is planning something main this 12 months. Leaks recommend the principle and ultra-wide cameras will stay at 48-megapixels, whereas the 12-megapixel 5x telephoto lens may be upgraded to 48-megapixels.
Whereas that is a welcome enchancment, it nonetheless seems like Apple is falling behind within the digicam {hardware} race, particularly in comparison with “Extremely” Android telephones like Xiaomi 15 Extremely and Vivo X200 Extremely, which supply a extra superior digicam setup.

Associated
Is Apple is falling behind on battery life? It certainly feels that way
In terms of longevity, Apple barely appears taken with competing.
1
My iPhone 16 Professional continues to be going sturdy
There is no actual purpose to contemplate an improve but
I was a type of individuals who upgraded their iPhone yearly. That began to alter a few years in the past once I skipped the leap from the iPhone 14 Professional Max to the iPhone 15 Pro in 2023. In 2024, I gave in and switched to the iPhone 16 Professional, enthusiastic about all the brand new AI options — however ultimately, it did not really feel like a lot of an improve.
iPhones have matured to a degree the place the joy of upgrading has began to fade. Decide up any two iPhones from the previous few years and, until you evaluate them facet by facet, there’s actually not a lot of a distinction anymore.
The rumored iPhone 17 modifications have not impressed me to this point, and with my iPhone 16 Professional nonetheless performing nicely, I do not see myself upgrading this 12 months.
-
iPhone 16
This 12 months’s iPhone 16 line blurs the road between the “Professional” and the base-level iPhone by providing a brand new digicam button and the Motion Button, alongside the A18 chip.
-
iPhone 16 Professional
Apple’s iPhone 16 Professional line options a couple of notable upgrades over final 12 months’s iPhone 15 Professional, together with a devoted digicam button, a brand new A18 Professional chip, an even bigger display, and a number of other AI-powered Apple Intelligence options.
Nothing concerning the iPhone 17 feels thrilling but
There are nonetheless months to go, and loads might change within the meantime, however primarily based on what we all know to this point, it seems like Apple is taking part in it secure once more with the iPhone 17 lineup. I am going to maintain off on the ultimate judgment till it is official, however for now, I am protecting my expectations low.
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