Immersive show know-how has typically promised to alter how we be taught, play, and talk, however in observe, it has struggled with adoption. Digital actuality headsets will be heavy and uncomfortable. Augmented actuality instruments require particular glasses. For many individuals, movement illness and fatigue are limitations to utilizing these units for quite a lot of minutes at a time. The dream of interacting with lifelike, floating visuals has remained extra science fiction than day by day actuality.
Marketon, a Korean know-how firm, believes it has discovered a greater path ahead. Its Cellular Hologram product goals to ship a hovering 3D show that customers can see and work together with utilizing solely their eyes and fingers—no headset, no goggles, no particular lighting. Photos seem to drift in midair, and customers can rotate, drag, or enlarge them with pure gestures. The expertise remembers futuristic film scenes, but it’s compact sufficient to sit down on a desk.
What makes this product totally different is its naked-eye hologram know-how. Not like VR or AR, which isolate the consumer in a headset, Marketon’s holographic show tasks visuals immediately into the air. This enables teams of individuals to view and have interaction with the identical content material without delay, making it appropriate for lecture rooms, museums, banks, and even healthcare environments the place decreasing bodily contact is vital. The corporate additionally combines holograms with AI—think about chatting with a lifelike digital assistant, or perhaps a holographic Ok-pop idol that responds in actual time.
Historically, immersive shows have typically been tied to cumbersome gear. Museums would possibly use giant projection rooms, whereas faculties depend on tablets and interactive whiteboards. These strategies supply interactivity however lack the depth notion and bodily presence of a real hologram. Marketon cleverly makes use of flat shows, mirrors, computation, and a “hologram plate” to make the picture seem immersive, with out the hindrance of head-worn units.
We’ve interacted in individual with the MKT10 model (first photograph above), and it does present an immersive really feel that’s surprisingly good contemplating its simplicity for the consumer. You may take a look at the picture naturally, and there’s no have to overly align with something or place your eyes exactly. It really works even higher if the content material is purposely constructed for this use case.
The corporate has already deployed its know-how in Korea, with installations on the Seodaemun Museum of Pure Historical past and company companions like Hyundai Motor Firm. Internationally, Marketon’s holograms will be discovered on the Brooklyn Chamber of Commerce in New York, the Korean Heart in San Francisco, and Singapore’s OCBC Financial institution (see videos).
The Cellular Hologram formally launched in July 2025 as a desktop product aimed on the client market. Driving the worldwide wave of Ok-pop and Korean cultural exports, Marketon is positioning the machine as a private leisure and communication hub. Followers will have the ability to work together with holographic variations of their favourite stars, turning passive media consumption right into a two-way expertise.
To construct momentum, the corporate is pursuing a world showcase technique. In September 2025, it should current the Cellular Hologram at IFA in Berlin, utilizing Europe’s robust Ok-pop fandom as a launchpad. In October, it should head to Dubai for GITEX, the Center East’s largest tech expo, the place Marketon plans to announce a strategic partnership with a regional occasions firm. These appearances will pave the best way for the spotlight occasion: CES 2026 in Las Vegas.
A use case in Training
Marketon believes its hologram know-how can grow to be a basic show know-how and have a transformative influence throughout many fields, anyplace shows are used as we speak. The corporate sees hovering holograms as a brand new normal for digital interplay that may enrich studying environments, improve cultural experiences, make monetary companies extra partaking, and enhance security in medical or public areas.
Based by CEO Chang Joon Yang, Marketon has already received a number of main awards in Korea, together with the ICT Innovation Award from the Ministry of Science and ICT.
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